base2stay™ hotel, kensington, london - the vision for luxury budget hotels
base2stay™ - the concept
"...the creation of the innovative concept of affordable luxury..."
the vision for base2stay™ came from our collective experiences of staying in hotels all over the world, from the very best all the way to pared down serviced apartments. in this wide and varied mix, we felt there was a need that wasn't being properly catered for, a product that was missing in the marketplace.
we were looking for something that combined the ease of booking into a hotel, with the flexibility of a serviced apartment or apart hotel, whether you are staying for a day or a month.
we came up with a synthesis of elements that are at the core of base2stay™ for those travellers who value their independence, who want style without having to compromise but have a budget to keep to. the result has been the creation of the innovative concept of affordable luxury, or budget luxury hotels.
base2stay™ has been created to offer this new alternative, combining convenience and technology, location with comfort, based on clear, transparent value. we didn't want every 'touch point' to become an opportunity to earn from guests. we were only too conscious of how often the price on the bill at check-out bore no relation to the price a guest thought they would pay when they checked in! although we didn't want to compromise on style, offering exceptional value is the essence of the base2stay™ concept.
so how does base2stay™ achieve this? by 'editing out' many of the 'discretionary' and rarely used hotel extras, and concentrating on what hotel guests want to find when they get to their room. base2stay's™ air-conditioned interior-designed rooms offer high quality IT including flat screen tv's with free internet access, as well as high speed vpn broadband, ample power points (with european 220v), convenient workspace and storage cleverly designed under beds, whilst bathrooms have fully tiled power showers, baths or wet rooms, with plenty of space for toiletries, eliminating many of the minor irritations of so many hotels.
we wanted to give guests choice, independence and control over what, how, where and when they spend their money, so every room has a mini kitchen with microwave, sink, kettle & fridge and the comprehensive "on-screen" base2stay™ directory of local services and facilities. you're not reliant on expensive or limited room service. you can use the base2stay™ directory to find what you need without the hotel mark-up - there are no limits. at base2stay™, it's as quick and easy to access these services as if they were offered as part of the hotel, only with far more choice and control over costs.
location was another key element. we choose areas that, as well as being attractive, allow guests easy access to transport, entertainment and all the local services that make base2stay™ a great place to stay. courtfield gardens, between gloucester road and earls court, offers all of this and will appeal to both the business and leisure traveller.
base2stay™ is about giving guests choices, so that less is truly more. we call this our 'luxury limited service' format, an evolution in what hotels, aparthotels and serviced apartments can offer, combining style, independence, flexibility, technology and incredible value.
