Meet the CEO

base2stay was created by entrepreneur Robert Nadler with backing from Sir John Mactaggart’s Western Heritable Investment Company Limited. He identified a new and growing demand from today’s design conscious, value-orientated guest, looking for boutique hotels offering style and comfort, with the best in high technology where the ‘edited’ service provision puts them in control of what they spend in a transparent manner, giving guests greater choice, independence and value.

“Apparently, only 10-15% of guests use their hotel’s restaurant, so why incur the cost of running that when people want to get out and explore the locality? It’s about social sustainability and putting something into the community which reflects on us. These other businesses were stunned when we told them we didn’t want a kick-back or a rake-off from the guests we sent to them. If people are happy with base2stay and spread the word, that is worth far, far more than a few pence from some other supplier.”