“Apparently, only 10-15% of guests use their hotel’s restaurant, so why incur the cost of running that when people want to get out and explore the locality? It’s about social sustainability and putting something into the community which reflects on us. These other businesses were stunned when we told them we didn’t want a kick-back or a rake-off from the guests we sent to them. If people are happy with base2stay and spread the word, that is worth far, far more than a few pence from some other supplier.”
“base2stay, acknowledged as one of the innovators of the luxury budget hotel concept, opened their first hotel in Kensington, London to great acclaim in 2006.
Our concept is about value for money and not offering a room rate which rises as the extras pile up. Nothing annoys guests more, but if they feel they got more than what they paid for, the opposite applies. This is a long-term commitment to the customer, rather than a one-off deal you walk away from.”
base2stay Kensington is consistently popular with new and returning guests, and is ranked in the top 5% of hotels in London by Tripadvisor. base2stay Liverpool, the second property to open under the base2stay brand, opened in August 2010, is consistently ranked as the number one hotel in Liverpool on Tripadvisor.
The latest base2stay concept hotel is under construction in Soho and will be opening in early 2013.